Ember Wellness
Brand Essence · Strategy · Visual Identity · Photography Direction · Digital Home
The Starting Point.
Clare came to us at a pivotal moment. After completing her breathwork training with Alchemy of Breath in Italy, she stepped into independent practice as a holistic psychotherapist and breathwork practitioner in Hong Kong.
Her calling was clear, but what she needed was a brand that could hold it - something professional, warm, and grounded enough to resonate within Hong Kong’s cosmopolitan landscape.
Essence.
Clare is half German and half Chinese, and it felt important that her Chinese lineage was honoured subtly within the design.
The name Ember Wellness draws from her surname, Pemberton, and speaks to the quiet spark within each person - the steady glow that strengthens when tended with care.
Translation.
We developed a warm, Chinese-inspired, ember-led palette with refined typography that feels both professional and human. Custom iconography and a structured logo system reflect strength held within calm containment.
Next, an Essence Photoshoot in the Hong Kong jungle grounded the visuals in nature, and finally, her website was designed as a clear, spacious platform where clients can understand her approach, book sessions, and join events with ease.
Outcome.
Clare moved through the natural fears of stepping out independently, and today, Ember Wellness stands as a cohesive and embodied brand - offering psychotherapy, breathwork, and community wellness events in Hong Kong with clarity and beautiful confidence.
This project reflects our approach to branding and website design for therapists and practitioners stepping into independent practice.
We'd love to hear from you.
If you’re feeling the quiet nudge that it’s time for your practice to be shared with clarity, cohesion, and depth - this is where we begin.
Tell us about:
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The heart of your practice
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What feels ready to shift
We take on a limited number of projects each quarter to protect the depth of the process.
